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Baoying Signs Three‑Year Strategic Partnership with Leading European Sports Brand
The partnership will co‑develop high‑performance event flags and outdoor sports scarves, with projected annual orders exceeding CNY 50 million.
Time:
Aug 01,2025
During ISPO Summer in Munich on 1 August 2025, Jinjiang Baoying Garments & Weaving Co., Ltd. signed a three‑year strategic cooperation agreement with Europe’s premier sports brand SPORTMAX. Under the pact, Baoying will supply custom event flags, high‑waterproof parasols, and multifunctional sports scarves for SPORTMAX’s global events and retail channels. To cater to European demand for sustainable materials, the partners will jointly develop recycled polyester fabrics, aiming to launch their first carbon‑neutral collection in Q2 2026. “Baoying’s strengths in digital printing and rapid delivery perfectly align with our brand ambitions,” said Christopher, Procurement Director of SPORTMAX. “Together we will bring more innovative and eco‑conscious products to sports enthusiasts.” Ms. Chen, General Manager of Baoying, added, “This cooperation represents not only a commercial venture but also profound mutual trust between Chinese manufacturing and European brands on sustainability.” The collaboration is expected to generate annual orders worth over CNY 50 million and advance transparent carbon‑emission management across the supply chain. Baoying will station a technical team at SPORTMAX’s German flagship warehouse to synchronize product design, prototyping, and quality control in real time. Both parties also plan to co‑file three new‑material patents by 2027, reinforcing their leadership in premium sports textiles.
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